5 Cool Tools For The Business Side

Just out surfing the net and found some really great online tools that can be useful for the yearbook or newspaper.

1) First you might try to monkey around with Survey Monkey, this free service allows you to email surveys to people to get feedback. You might try this with yearbook customers. Ask them to give you their email addresses and then survey them as to what they think is important in the book.

2) Have you searched the land for a tool to make some really cool and easy PDF printable business card, well Business Card Land has what you need. Customizable, free, easy templates that spit out PDF business cards that you can print out and cut up.

3) Mailing out some CDs or DVDs, here’s an easy way to make a case for them – a Paper CD Case. What could be easier? Go to the about section for instructions on how to fold it.

4) Need to keep up with all those deadlines, photo shoots and events? Of course you do, and you can keep your staff in the loop too – with Google Calendars. This great tool will allow you to share multiple calendars with whoever you want to, just email them the HTML link and they can access it from anywhere.

5) And if you have to bill someone for a yearbook, especially an old one, or a photography project – then you will need to make PDF invoices at the Invoice Machine.

Mr. C

Comic For Photographers, What the Duck?!

This is just a fun little comic strip about a freelance photographer who also happens to be a duck! Funny and maybe even useful from time to time.

Mr. C

National News Has No Place in a Local Paper

My students are just as guilty as anyone else. A big story hits the country, like 9/11 or the bridge disaster in Minnesota and they want to do a story on it. That is silly. Anyone who cares already knows. It is called TV and the ‘Net.

We need to do a much better job at finding and rooting out local stories. I know this just doesn’t sound as exciting to most journalists. They want to be on the big story. Bigger is always better, right? I don’t think so. Look at the internet, what people care about on the internet is people they know. The biggest successes on the net are social networks that allow people to talk to their friends. What to they talk about – their daily lives.

People want to know stuff like what time is the game on Friday and who is the hometown team playing? How much is the dance performance and what time does it start? That is what they want to know.

They can get info and news about the nation and international stuff online and on TV, they don’t want that in a local newspaper, especially a high school newspaper. Now, if you live in Minneapolis, yes you need a story in your newspaper’s first issue. But still localize it. Find someone who was there, or knows someone who was there.

Local, local, local. If newspapers are to survive, then we must pound this into our student’s heads. It is all about the local readership. The people who live here and pick up your newspaper.

Mr. C