Watch The 12 Master Formats of TV Ads

This is not to be confused with the 10 or so advertising appeals, these are the storytelling formats that most television ads use.  This short video would be great to use in a lesson on advertising and how to create an effective TV commercial.

It can be found at Slate:V  Slate writer Seth Stevenson also has a companion slide show on the slate site with YouTube examples on each slide.

Mr. C


1 Comment

  1. Hi there,

    I once crossed another breakdown of succesful ad formats and have tried to find them. It’s another study of award winning commercials from cannes and resulted in 10 categories.

    Do you perhaps know where I can find them?

    Grtz en thanks,


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